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World of Coca-Cola

Journey through the history and culture of a global icon at World of Coca-Cola, where you'll get enticingly close to the legendary Secret Formula in The Vault, relive unforgettable ads, and meet the fan‑favorite Coca‑Cola Polar Bear. Craft your own flavors in Beverage Lab, awaken your senses in Scent Discovery, and dive into Coca‑Cola Stories, an immersive exhibit where rich history from the brand's past, recreated environments, and authentic artifacts bring Coca‑Cola’s story to life. Cap it all off at Taste It!, with 100+ beverages from around the globe to sample. With fascinating history, interactive exhibits, and exciting flavors to explore, there’s something for everyone to discover.

Atlanta CityPASS includes:

General Admission — Entry includes all exhibits, films and experiences (self-guided).

Highlights

  1. 01.

    The Vault: Uncover the intrigue and myths behind Coca-Cola’s closely guarded Secret Formula.

  2. 02.

    Coca-Cola Stories: Explore immersive environments with hundreds of authentic artifacts and AI-powered vintage photo moments.

  3. 03.

    The Studios: Step into a bold new space that explores Coca‑Cola’s influence on art, music, fashion, sports and entertainment — remix, reimagine and co‑create.

Visit World of Coca-Cola with CityPASS®

CityPASS tickets offer a great way to see World of Coca-Cola while saving you time and money.

Atlanta CityPASS

Advice for Visitors

Tips

Visitors spend two hours on average exploring World of Coca-Cola. Mornings tend to be the least crowded.

Multiple language versions of the World of Coca-Cola Guide Map are available at ticket windows and the guest services desk.

Take as many personal photos and videos as you would like. Professional onsite photographers can capture special moments at designated locations throughout the attraction. Stop by the Imaging Gallery on the second floor in the Taste It! exhibit to purchase your souvenir photos.

Learn more on the CityPASS Blog about what you'll see at World of Coca-Cola.

Attraction Features

Amenities

Dining: Stop by Bottle Cap Café to grab a snack, lunch or unique beverage just steps away from the attraction.

Shopping: Take a memory of your Coca-Cola adventure home with you to relive the fun! Coca-Cola Store Atlanta sells an array of merchandise including decorative items, apparel and accessories. You can also shop online for Coca-Cola personalized bottles, gift items, and apparel.

Accessibility

Handheld text and audio devices and braille guide maps are available at the guest services desk. Service dogs are allowed. Visit World of Cola-Cola’s website for more information on services for guests with specific needs.

Parking/Transportation

Get directions and information on parking and transportation.

Contact Information & Hours

  • World of Coca-Cola
  • 121 Baker Street, NW
  • Atlanta, GA 30313
  • Daily: Hours Vary

Hours vary; check the schedule when planning your visit.

Last Entry: 2 hours before closing

Closed: Thanksgiving (fourth Thursday of November) and Christmas Day (Dec. 25)

Read reviews from CityPASS® travelers.

Atlanta CityPASS
Exceptional Value and Time Saver to boot!
There simply is no other way to hit the hot spots in Atlanta than with CityPASS.
Summer Fun
Had an amazing "staycation" with my daughter. We were able to experience Atlanta the way it should be. CityPASS is an amazing deal. I will certainly be doing this again!!!
Highly Recommended
I do not just recommend the Atlanta CityPASS; I highly recommend it. This would be our first time vacationing in Atlanta, and it was great. I had no previous knowledge about a CityPASS, but it turned out to be a game changer. We visited all the main attractions without going BROKE!
Great Value!
Over three days, we viewed 5 great attractions, each of which made us all say "wow."
Atlanta CityPASS
We loved it. We were party of seven and this was the best way to see the city. It helped us plan and see 'must-see' places in Atlanta. It actually helped us connect with few other Atlanta pass holders who were also out of town visitors like us.
Atlanta CityPASS is rated 4.7 out of 5 by 7306.
Rated 5 out of 5 by from Outstanding So easy to use and such a great deal. Doesn't include parking pass so do that ahead of time separately to save money! Had a great time.
Date published: 2026-06-18
Rated 5 out of 5 by from Electronics-Free Time with Grandma! I purchased Atlanta CityPASS® for the week while my five grandchildren, ages 5 to 12, were staying with me and my husband had to work. It was awesome! The entire experience was completely manageable for a youthful grandmother handling five children on her own. The kids got out of the house, learned new things, stayed away from electronics, and burned off so much energy that they slept beautifully every night! If you’re looking for an affordable way to entertain, educate, and tire out the kids, CityPASS is your ticket. The value was incredible. I could not believe how many wonderful attractions we visited for a fraction of what we would have paid by purchasing individual tickets. I also loved having nine days to use the tickets. Keeping everything organized in the CityPASS app and adding the tickets to my Apple Wallet made accessing them seamless and easy. I will absolutely purchase CityPASS again whenever we have visitors in town. I highly recommend Atlanta CityPASS!
Date published: 2026-06-18
Rated 5 out of 5 by from TIME AND MONEY SAVER Such a good price for unforgettable moments!! I paid almost half of what I would’ve paid for all of these attractions. CityPASS is a time and money saver for all major cities. I can’t wait to use it again on my next vacation
Date published: 2026-06-16
Rated 5 out of 5 by from Family trip Family spent two days in Atlanta. I highly recommend this pass. It’s cheaper in the long run and you don’t have to keep up with so many passes. It’s on your phone and ease to use. We visited several places with this pass. Worth the money for sure
Date published: 2026-06-11
Rated 4 out of 5 by from Great for families! Really fun and easy to use! I would switch world of coke and football hall of fame with children’s museum, Atl museum, the high, or the botanical gardens. But my family of 4 had a great and fun filled week
Date published: 2026-06-08
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The My CityPASS® app has all of the details you need for a great experience, including reservation and entry information, attraction details, maps, and extra offers and discounts from our partners.

All images courtesy of World of Coca-Cola © 2026 / Attraction video may show upgraded experiences.